A collection carefully crafted and curated by Cbl

Paying respect to the periodic traditions developed and nurtured through denim’s rich history, while making sure that we do not compromise on individuality.

The purist is not to be mistaken with conformity or a particular era in history, each generation of denim afficanados have contributed to creating and cementing iconic interpretations of our beloved fabric.

It is an ethos which maintains our gorgeous, timeless salt and pepper aesthetics while incorporating today’s latest innovative techniques and design.

The purest of thought is staying true to yourself. Don’t let anyone tell you otherwise!

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