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chapter 3

A love for nature

This was never going to be an ordinary love story

For all those in love with nature, Pindi Bhatian would have been the last place to look back

IN 1995

The people who layed the first foundations had a unique vision, unheard of in Pakistan at the time. Not only were they destined to create the first vertical denim integrated facility in Paksitan, they were determined to make it compliment nature.

3000

people were destined to call this place home.

MEASURE, MAINTAIN AND INCREASE THE WATER BED MEASURE AND REDUCE OUR CARBON FOOTPRINT plant more trees

With sustainability ingraned in our DNA, we have embarked on a wonderful green journey

We can now proudly declare that we manufacture

10 million

sustainable

jeans per

year

Such proclamations are easy to make, but very difficult to quantify.

As such, we knew they needed outside help to independently verify our initiatives.

Enter jeanologia, the creators of the world’s first customized environmental measurement software for denim (EIM). Our fellow naturists had taken it upon themselves to help manufacturers measure their chemical, water, energy use while benchmarking it.

find more

our sustainable

initiatives

eesw

eesw

Echo Sustainable Stone Washing

delta

delta

System Washing Saving Water Energy & time

lwqd

lwqd

LESS WATER QUICK DRYING

Lowest Liquor Ratio

Lowest Liquor Ratio

1.5 litres of water of 1 KG of APPAREL

eim

eim

Environment impact measuring software APPARELS

silk

silk

Spray Silicon and Softner

Organic Bleach

Organic Bleach

Chlorine Free In Bulk Transition

KMno4
PPM

KMno4
PPM

KMNO4 Free spray in bulk transition in bulk transition

Pre/Post Consumer Waste

Developing a complete supply chain options with I-collet & internal processing to use PCW cotton into our product, by 2018 we will have 20% PCW in all our products and we will be ready to use 100% in 2020

COOLMAX

all season Thermolite Performance fabrics

BLENDING

sustainable fiber with cotton- Flax, Crailar, Hemp etc – reducing dependency on BCI cotton

BCI

across all fabrics in 2016- 100% by 2017

STRONG

fabric with Dyneema in warp/weft-resulting at least 2 times more strength

Recycled Fiber

from pet bottles

Recycled cotton

from
i-collect

COOLMAX

PCW

BLENDING

BCI

STRONG

FIBER

ENERGY

textile

textile energy consumption decreased by

27%

1st Year to 5th Year- 27%

APPAREL

apparel energy consumption decreased by

11%

1st Year to 5th Year- 11%

water

textile

textile water consumption decreased by

39%

1st Year to 5th Year- 39%

APPAREL

apparel water consumption decreased by

41%

1st Year to 5th Year- 41%

Capacity is 4121m3per day
Area is approximately, 10 Acres

PREFER Safer Chemical

USE But Still Opportunity
For Improve

USE But Search for
Safer Subsitutes

AVOID Chemical of
High Concern

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